This campaign is internal within Nine, celebrating the NRL and Nine partnership and the upcoming 2026 finals. Wanting to create an identity that is cleaner than the usual NRL collateral, I produced a distinctive ‘2026’ logo to be used on all assets. The rollout is planned to have a ‘Launch phase’ and a ‘Closing Phase’ (Grand Final) both with their own look and feel, intending to reflect the phase of the NRL finals season.